Stories, Forged from the Lifeblood of Culture, Investment & Trade, born in Australia

What's breathing new life into these stories?

What's missing to unlock new stories?

What's pulling Australian business into different new dynamic directions?

What is "stronger for longer" because too little supply tries to feed too much demand in every corner of our resource-constrained world?

What's missing to make each Australian story feel as alive, exciting & valuable as they truly are?


What's missing?


A name for "that line" running through the heart of Australia, as a path, a road, a journey connecting different people in different worlds  - that's what's been missing.

Ask any expert in story telling, "Is this not right?"
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