First, why "milk?"
- Milk is a basic building block in human relationships, starting between a mother & baby at birth.

- Access to milk is a fundamental step in life to food security, which also begins at the moment of birth when a baby needs milk directly from its mother to survive.

which is why:

- People universally across all cultures around the world use the word "milk" as an emotional & metaphorical bi-word for "things" they feel are valuable & precious in life, like kindness.

A Short Story
(about Australia's new milk road with Asia)
Like most Australians since first fleet, you probably started life with milk directly from your mother on the day you were born.

Your second step or so in life's food chain was likely cow milk from dairy farmers.


It came from the same farmers who sold milk to your neighbours too.

Milk was delivered right down the road, directly on to your doorstep.

Many of these farmers had migrated to Australia & New Zealand from other English-speaking cultures like the UK.

When they had extra milk, it was sold to back to countries & cultures from where they themselves or their families had migrated, such as Europe or the UK.


But then one day a country in Asia with a very large population grew their economy from small to big.

Consumers there wanted milk from Australia too.

So people started building roads to move milk there.


And that created more change in different ways than most people expected, especially for the farmers who continued to supply the milk.

That's a simple story of how a new milk road naturally developed between Australia and Asia.

It also helps explains why Australia depends on its new "milk road economy" with its largest trade partner in Asia.

Bain & Co conducted a study that's a useful reminder from consumers in Asia about Australia.
The Silk Road

This short-term pattern of 
demand appears to be 
part of
one of the largest
movements in human history 
forming a "rare-to-identify"
M
ega Trend.

The Silk Road
An Brief Analysis of the 

"Milk Road Trend"

Starts Here.

Milk Powder